By UW Sustainability | Mar 21, 2016

ESRM 320: Marketing & Human Resources from a Sustainability Perspective

The learning objectives for this class are:

  • Explain marketing, human resources, corporate social responsibility, and sustainability concepts
  • Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
  • Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
  • Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
  • Define managerial and leadership styles and theories of motivation, persuasion, and influence
  • Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
  • Describe Global Reporting Initiative (GRI) framework for sustainability reporting
  • Assess GRI human rights, labor practices, product responsibility, and society indicators to measure actual sustainability performance
  • Analyze real world sustainability performance using data in corporate sustainability reports
  • Summarize and interpret sustainability performance data

General Education Requirements: NW & I&S
Credits: 5
Professor: Dorothy Paun
Time Offered: This is an online course that has mandatory in person exams. Students will need to be present on 5/5 for the midterm and on 6/2 for the final exam from 4:30 to 6:50.
SLN: 14191

To find other sustainability related courses, see our previous blog posts or check out UW Sustainability's featured courses page.