Why you shouldn't Opt-Out only on Black Friday

With Thanksgiving right around the corner, a sudden chill in the air, and what I assume to be new Christmas bells decked on top of Kane, the holiday season is officially in full swing! For many, this is the time of the year to take advantage of Black Friday’s low prices and stock up on the household items, christmas gifts, and miscellaneous objects you never knew you needed (until now!) For others, 'tis the season to "opt-out".