News Source: 
Foster School of Business
May 24, 2013

Looking for a challenge? How about trying to cut total emissions from the global commercial aviation fleet in half—even as it doubles from 20,000 to a projected 40,000 planes—by 2050.

That tall order is the very real pledge of the world’s aviation industry.

And leading the quixotic charge is the Boeing Company, whose Bill Glover provided the keynote for the 2013 Foster Idea Lab, a kind of high-level sustainability brainstorming session hosted by Net Impact at the University of Washington Foster School of Business.

Glover, the vice president of global business development and policy at Boeing Commercial Airplanes, offered a portal into his firm’s efforts to produce more efficient, lower-emitting aircraft through innovative on-board technologies, smarter materials and an all-out push to develop a jet-worthy renewable fuel.

He recounted Boeing’s catalytic effort to drive the first successful biofuel-powered commercial airplane flight, and its legacy in thousands of subsequent test, demonstration and commercial biofueled flights in the past few years.

“Now we need to industrialize it,” Glover said. “Make this work on an industry-wide scale to drive down the carbon footprint of aviation. That’s one of the great opportunities that we have. We’re at the beginning, and we have a long way to go.”