10% LESS SOLID WASTE BY 2025
Everything we throw away is something that we don’t need. That may seem self-evident, but combined with life-cycle thinking it means an opportunity to reduce manufacturing emissions, energy consumption, transportation, and even raw materials extraction associated with whatever object we didn’t need. “Reduce, reuse, recycle” remains a powerful hierarchy of solid waste management, but there are even more details of product and materials management, economics, and urban ecology that can receive both our research attention and our operational attention.